Damiano Development was founded by J Damiano. I have almost a decade of sales, marketing, advertising and operations management experience. This gives me a multi-faceted understanding of what most business owners face which is why Sarasotaseo.net was created. Many business owners and managers just want results. My assistant and I only work with a small number of businesses globally because I would rather serve a few with exceptional service than many poorly. When people started to ask me who could help them with their web presence, I knew there was a need.
What I’ve learned from the field is that while some SEO firms may like to brag they have tons of clients, many of those clients leave or consider leaving. They tell us it’s because of the lack of attention their web presence gets after a few months or a ranking milestone. Ranking a site is important and great, but today, building an online brand and web presence is a lot more than just getting on page one or two of the search engines. These properties need monitoring and attention just like physical real estate. Algorithms change… competitors spring up… and if you take your business seriously, you don’t just say “that’s good enough” and leave it alone.
It’s troubling to hear from people “We don’t advertise’ like its a badge of honor. Sadly, these people are fearful or ignorant for a number of reasons, and it hurts their business, their families, and the people they employ. These people mistake SEO as an expense instead of an investment. Web presence cannot be ignored if you want online customers.
A furniture store had a desire to grow their online business. They do a brisk business in their brick and mortar location, but they never did more than several thousand dollars in any given month with their site in the few years it was open. After 60 days of their new page domination campaign in effect, they saw over 100,000 in sales in one month on that same website. How do you think they feel about their online presence now?
What do you think of when you hear the word “McDonalds“? It is the largest fast-food chain on the planet with over 35,000 units. They say more children under 3 years of age recognize the Golden Arches symbol than the Cross of Jesus. While all this may be true, and almost everyone, everywhere knows what McDonald’s is, they still spend millions of dollars annually in advertising and promotion. Why is that? They understand branding and the need to be relevant to their customers and future customers. That’s why everybody knows them.
If you choose not to invest wisely in your own company branding, web presence, and/or image, don’t be surprised when the next guy does and they dominate the marketplace.
